Head of Group Sales

Head of Group Sales

Head of Group Sales | Puttshack UK

Location: London HQ / UK Venues/ Hybrid

Working Hours: 45 hours per week (Flexibility required to support peak venue activity)

Reporting to: Executive Director

Remuneration: £70,000 - £75,000 DOE + Highly Competitive, Uncapped Commission Structure

About Us

Puttshack is an upscale, tech-infused mini-golf experience that appeals to everyone. More than just indoor mini-golf, Puttshack leans on ground-breaking technology to elevate the game, while serving world-class food and a full bar in a premium, high-energy environment. The Puttshack experience is all about bringing people together to have fun.

• Our Vision: To be the universal answer to the question: “Where should we get together?”
• Our Mission: To create lasting memories across generations through a shared, world-class entertainment experience.
• Our Values: Bring Your ‘A’ Game | Lead the Way | Own the Fun | Care Deeply
  
  

The Role

We are seeking a powerhouse Head of Group Sales to drive corporate, event, and group business (13+ guests) across our expanding UK estate. You will lead, recruit, and mentor a team of dedicated onsite Sales Managers across our 4 UK venues.

This role requires a heavy hitter with a sophisticated corporate network who understands how to optimize high-volume, multi-room spaces of varying sizes. You will bridge the gap between London City corporate demands and regional market dynamics, working closely with Operations, Marketing, and Tech to maximize yield, optimize capacity, and build an industry-leading sales engine.

Key Responsibilities

• Pipeline & Network Leveraging: Actively deploy your extensive corporate "black book" and network of agency partners to secure high-value buyouts, large-scale corporate bookings, and repeat business.
• Capacity & Yield Management: Strategically manage venue capacity, designing creative sales approaches to fill multiple rooms of varying sizes simultaneously across both peak and off-peak periods.
• Team Leadership: Recruit, train, motivate, and set KPIs for venue-based Sales Managers, fostering a high-performance culture focused on conversion and outbound generation.
• Process Optimization: Own the end-to-end sales funnel—from lead generation to seamless execution—and continuously refine CRM processes (Triple Seat) for maximum efficiency.
• Cross-Functional Collaboration: Partner with Venue General Managers, Marketing, and Operations to align sales strategies with the promotional calendar, maximizing traffic and ensuring flawless event delivery.
• Commercial Reporting: Analyze local and national market data to forecast trends, track KPIs, and produce monthly commercial trading packs for the executive leadership team.
  
  

Who You Are

• A Connected Commercial Leader: You possess an enviable network of corporate buyers, event planners, and booking agencies, with a proven track record of converting relationships into revenue.
• A High-Volume Specialist: You thrive in fast-paced environments, understanding how to balance guest experience with maximum spatial yield in large, multi-faceted entertainment hubs.
• An Inspiring Mentor: You are a self-starter with high emotional intelligence, capable of motivating regional and city teams to smash their targets.
• Analytical & Sharp: Highly organized, an innovative thinker, and proficient in leveraging CRM tools and sales data to spot market opportunities.
  
  

Qualifications and Experience

• Proven Track Record: 5+ years of B2B/B2C sales leadership experience, specifically tracking over £10M+ in annual event revenue within high-volume entertainment venues, upscale hospitality, or premium hotel groups.
• Geographic Expertise: Proven experience successfully driving sales strategy within both London City and regional UK markets outside of London.
• Multi-Site Oversight: Experience managing sales operations across multiple locations simultaneously.
• Tech Savvy: Deep familiarity with event management software (experience with Triple Seat is highly advantageous).
  
  

What We Offer

We offer a competitive base salary alongside a generous, uncapped commission structure designed specifically to reward top-tier performers who excel at unlocking new business and driving explosive growth.

-          Free golf & 50% discount on food and drink for up to 6.

-          Hybrid working

-          25 days holiday plus bank holidays

-          Discretionary annual bonus

-          Onboarding plan to set you up for success!

-          The option to join Puttshack’s Private Medical Insurance

-          Access to Medicash – Our health Cash back benefits platform! Includes, Dental Cover, gym discount, specialist health consultations, health screening, virtual GP, Employee assistance program, medicash discount perks and much more!

-          Enhanced maternity & Paternity

-          Refer a friend – Up to £500 referral fee* (T&Cs apply)

-          Generous expense policy* (T&Cs apply)

-          Enrolment to our communication community – PuttApp

Apply Now

We’re proud to be an inclusive employer and welcome applicants from all backgrounds.

If you’re ready to lead a team, grow your career, and help create unforgettable experiences—apply today and join the fun!